Fashion Week – IT Needs to Strut its Stuff

Reading this week’s coverage of NY’s Fashion Week makes me yearn for opportunities to use adjectives such as “periwinkle”.  The LA Times writeup on the Tommy Hilfiger show Hilfiger Goes Over the Hedge included this adjective laden sentence “The collection was grounded in the blue hues — the requisite navy blue joined by shades of periwinkle and light blue, which found their way into Bengal stripes, checks, plaids and seersuckers — and white (tennis, anyone?) with cheery pops of reds, yellows and pinks throughout.”

When was the last time I got to write about “seersucker”?

Apart from Apple Computer, with their signature designs, does anyone in the IT industry really get this idea that technology can be beautiful?  Does anyone care?  Yeah I know IT is mostly a man’s world but perhaps there would be more women in IT if we injected a little more fashion into the world of software and hardware.

Imagine opening a beautiful periwinkle blue gift box containing your newest server.  Your software arrives in a translucent, shimmering CD case.  You eagerly upload the latest software upgrade to see this season’s UI colors and themes.

IT needs to strut its stuff a little more and it starts here.

For our Spring Collection, Accellion will be featuring bold colors, strong lines and folds of software with interesting embellishments, punctuated with a shocking display of features.

About Paula Skokowski

Paula Skokowski has written 66 post in this blog.

Paula is the Chief Marketing Officer at Accellion.

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