The File Transfer Minimalist

Today’s blog is a personal musing on art, simplicity, minimalism and making your customers happy.

Yesterday I caught the last day of the Fisher Exhibition at SFMOMA. Amazingly I found a parking spot, even though Oracle World was kicking-off across the street and the Giants were playing the Brewers at ATT Park. The Fisher Collection is the private art collection of Doris and Don Fisher, the founders of Gap Inc.. Who would have thought selling denim and chinos would lead to one of the world’s leading collections of contemporary art, including works from Calder, Warhol, Kiefer, Diebenkorn and many more? My favorite pieces? The Calder mobiles – the motion and simplicity appeals to the engineer in me.

calder

On the floor below the Fisher Collection was The Anniversary Show celebrating 75 years of SFMOMA and displaying more than four hundred works from the collection. Now while I’m a fan of simplicity, it can be taken too far.  One of the more baffling art pieces on display is entitled White Painting (3 Panels) by Robert Rauschenberg. Yes you’ve guessed it, it’s a white painting in 3 panels. The White Painting is so minimal it’s in serious danger of having no there, there.

whitepainting

For me, the best Art is like the best Technology, it shouldn’t need explaining. If we had to compare Accellion to a piece of contemporary art, think Calder mobile not Rauschenberg’s White Painting. At Accellion we are aiming for simplicity not bafflement. With that thought, I’ll wrap up my comments on art, simplicity and minimalism and leave you with a compliment we received on Friday from a prospective customer that seems topical…

“Hey guys, 

I just wanted you to know that I am really taking a liking to your product… I have never had anything up and running so quickly as Accellion.  Of all the solutions I have tested the last few months I am stunned at the minimal time necessary to get Accellion up and running… There is nothing I like better than implementing a solution that makes me look good to my users!”

About Paula Skokowski

Paula Skokowski has written 66 post in this blog.

Paula is the Chief Marketing Officer at Accellion.

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This entry was posted on Monday, September 20th, 2010 at 5:51 pm and is filed under Accellion, Product. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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