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Can BYOD Drive Mobile Productivity?

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The following is a guest post from Ojas Rege, VP of Strategy @mobileiron. Accellion and MobileIron partner to provide enterprises with secure mobile device and content management. 

Underneath the current BYOD hype is a true mobile productivity strategy yearning to break free. “Bring Your Own Device” is not only about device choice – it is about enabling employees to use all the technologies that make them most productive.

The recent mobile enterprise infographic that Accellion published makes this point clearly: Three out of five workers said they didn’t need to be in the office to be productive, and 84% expected to use the same device for both personal and work activities.

The use of consumer-driven technologies for work is here to stay, and every organization needs a structured plan to leverage this trend. However, the devil is, as always, in the details. The recent Mobile Enterprise Report we published found that the top two IT frustrations with BYOD were onboarding and ongoing support. Technology is only a part of the solution. Success depends on policy and operational execution.

Over 60% of our customers at MobileIron now have BYOD programs in place. Over the last three years, these customers have developed several best practices:

  • User experience: User experience is the litmus test for the sustainability of a BYOD program. If the BYOD implementation damages the user experience, employees will find a way to circumvent policy or end their participation in the program.
  • Trust model: The trust level of a mobile device is dynamic and depends on its security posture at a given point in time. BYOD devices fall in and out of compliance more frequently than locked-down laptops and desktops. A device that is trusted today with confidential enterprise data may not be trusted tomorrow because the user has downloaded a risky consumer app or disabled some security capabilities in the interim. Enterprise access must be tied dynamically to device and user posture.
  • Privacy: Every organization needs both a legal framework for BYOD and a communications approach for establishing the appropriate expectations between IT and the user community. In conjunction with Ovum, MobileIron recently published a data privacy legislation review to guide the development of BYOD policies. You can also reference this blog on BYOD privacy best practices.
  • Self-service: In a well-designed BYOD program, the helpdesk goes from being the first resort to the last resort for end-user troubleshooting. Employees don’t want the helpdesk to actually touch their personal devices but they are much more open than ever before to using guidance and tools from IT to troubleshoot on their own. Without an investment in internal education, however, IT risks the reverse outcome – that the fragmentation of BYOD generates more tickets and higher cost. Self-service is essential to manage the economics of any BYOD program.

These are foundational elements of getting a BYOD program in place. However, providing device choice alone will not result in mobile productivity. Mobile productivity requires a great enterprise content experience.

This is why MobileIron has partnered with Accellion. Accellion’s mobile file sharing solution combined with MobileIron’s security and management platform ensure that end users get a fantastic mobile content experience without compromising the security of enterprise data.

BYOD is about your employees. They are the customers of the program. Their success in their daily work drives the success of the program. I hope the perspective in this post will help you develop a BYOD program that drives satisfaction and productivity across your organization.

My thanks to Accellion for letting me share these thoughts on their blog.

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