Senior Product Marketing Manager – Enterprise Content Management

Job Description and Desired Skills: 

This position will own product marketing for Accellion’s enterprise content management strategy, including content connectors for SharePoint, Documentum, OpenText, and more. Responsibilities will include development of market requirements, positioning and messaging, go-to-market strategy, as well as driving product launches and being the key spokesperson for the solution. The successful candidate will have responsibility for understanding the target market, audience, and competition and developing innovative marketing programs to drive demand for Accellion products and solutions, with a particular emphasis on integration with enterprise content management systems. This is a high profile position reporting to the Senior Director of Product Marketing. Accellion is headquartered in Palo Alto, CA.

Key Responsibilities:

  • Develop and drive Accellion’s market strategy for enterprise content integrations, including marketing to the installed base of existing ECM customers.
  • Drive market requirements, author MRDs, and represent the voice of the customer.
  • Be the market expert on ECM systems, Accellion’s target market, audience, and competition.
  • Develop product positioning and messaging that differentiate Accellion products in the marketplace.
  • Position Accellion solution to meet key buyer needs in targeted market segments and vertical markets.
  • Articulate the value proposition of Accellion products and develop creative, compelling sales tools for the sales organization to leverage in sales cycles.
  • Plan and manage the launch of new products and releases.
  • Evangelize Accellion products and solutions with the sales team, partners, prospects, press, and analysts.
  • Minimum 5+ years of software product marketing experience including marketing of enterprise content management, products and services.
  • Experience with any of the following enterprise content management systems desirable: SharePoint, Documentum, OpenText, iManage.
  • Superb writing/communication skills a must with demonstrated ability to communicate at the solution level.
  • Proven track record in developing thought leadership content such as white papers, case studies, solution guides, presentations, demos, contributed articles and sales training.
  • Excellent analytical skills to develop insightful competitive analysis.
  • Ability to grasp and translate technical capabilities into benefits.
  • Bachelor's degree required in engineering, computer science.
  • Very strong written and verbal communication skills.
To Apply: 

If you are interested in applying for this job, please send your resume to and include the job title in the subject line.