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Mobile technology represents not only a revolution in how buyers research and purchase goods and services, but also represents a revolution in how marketing teams are able to create, and deliver, marketing messages and tools. However, for most marketing organizations the benefits of mobile as an enhancer of productivity are mostly untapped. Marketing leaders need to wake up and realize that mobile technology offers the opportunity for dramatic improvements in productivity through faster collaboration and information sharing both internally and externally.
So what are the four key mobile technology capabilities that every marketing leader needs to put in place for the mobile marketing magic to happen?
Just ask Chris – a marketing director at a major retailer. Last November, he turned a potential marketing disaster into a marketing victory because he had access to these mobile productivity capabilities. Just prior to launching a huge promotional campaign for Black Friday, one of the key suppliers faced serious production issues, meaning that a highly anticipated product would no longer be available to sell. Chris had to re-do the advertisements and related collateral to remove the highlighted product and substitute another – and fast!
Because Chris had the four key capabilities for mobile magic immediately available, he averted an impending disaster and turned it into a marketing success. Even though Chris was outside of the office he was alerted on his iPhone of the product delivery problems. Using kiteworks by Accellion, Chris was able to easily collaborate and share content with his internal team and the external Webmaster and designer. Updates of redesigned ads and web pages were reviewed and approved as quickly as they were produced, with edit and review cycles conducted while on-the-go. The end result was record-breaking Black Friday sales and a marketer who proved the value of having the four key critical mobile capabilities available and at hand.
Learn more about how your marketing team can benefit from mobile file sharing and collaboration here http://www.accellion.com/kiteworks-for-marketing-teams.