Accellion is looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns and manage our marketing database and analytics. This job is based in Palo Alto, California. Local candidates only will be considered.

Job Description

  • Plan, execute and manage digital marketing campaigns across all digital channels.
  • Collaborate with internal team members, agencies and other vendor partners to execute digital marketing campaigns across SEO/SEM, PPC, social media, email and display advertising.
  • Manage marketing database and lead workflow, tracking lead conversion, pipeline creation and revenue generation.
  • Utilize strong analytical ability to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Be a “digital chef” creating workflow recipes of intent, insights, and digital signals that feed the SDRs outreach.

Requirements

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience with digital marketing across SEO/SEM, marketing database, email, social media and/or display advertising
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Marketo and Salesforce competency.
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Compensation/Perks

You’ll be rewarded with a competitive compensation package including excellent benefits and stock options. Other benefits include: medical, dental, vision, 401k with match, open vacation plan, plentiful free food and drinks (once we are back in the office), and more!

Location: This job is based in our Palo Alto headquarters; local candidates only will be considered.

Company Overview


To Apply

If you are interested in applying for this job, please send your resume to jobs@kiteworks.com and include the job title in the subject line.

This opportunity is for people interested in full-time work. No contractors, consultancies or recruiters will be considered. Local candidates only.  We are an Equal Opportunity Employer.

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